Based on 9,500+ real U.S. business sales
Find Out What Your E-commerce Business Is Actually WorthWorth TodayReally WorthTruly Worth
Answer 7 quick questions. Get a realistic valuation range for your e-commerce business, built on real closed-sale multiples, not hype. No login, no obligation.
How the number is calculated
How e-commerce business valuation works: small e-commerce businesss sell for a multiple of SDE (seller's discretionary earnings): your profit plus your salary plus personal expenses the business covers. Owner-operated e-commerce businesss typically close around 2.5x SDE, adjusted up or down for size, growth trend, and years in business. Our multiples come from IBBA Market Pulse broker surveys and ~9,500 real BizBuySell transactions, calibrated to what businesses actually close at, not asking prices.
Small businesses sell for a multiple of SDE (seller's discretionary earnings): your profit plus your salary plus anything personal the business pays for. We apply realistic closed-deal multiples, adjusted for your growth trend, age, and size. Real transaction data. Not a guess.
This tool provides an educational estimate, not a formal appraisal or an offer. Actual sale prices depend on financials, transferability, and deal terms.
Questions, answered
What multiple do e-commerce businesss sell for?
Owner-operated e-commerce businesss typically sell for around 2.5x SDE (seller's discretionary earnings), adjusted for size, growth, and years established. Larger e-commerce businesss with management in place command higher multiples; very small ones trade lower. The calculator applies these adjustments automatically.
How do I calculate the value of my e-commerce business?
Add up your annual net profit plus your own salary plus any personal expenses the business pays for. That total is your SDE. Multiply by the going market multiple for e-commerce businesss (about 2.5x for an owner-operated one) to get a realistic price range. Or answer 7 questions above and we do the math with size and trend adjustments included.
Is this e-commerce business valuation accurate?
It is an educational estimate built on real closed-transaction data (IBBA Market Pulse broker surveys and ~9,500 BizBuySell sales), deliberately calibrated to realistic closing prices rather than inflated asking prices. A formal appraisal or broker opinion of value is the next step if you are seriously considering a sale.